We live in an age where everybody gives beauty advice—social media

influencers, glossy magazines, and even our next-door neighbour have strong

opinions on what makes for glowing skin and flawless makeup. But behind the viral

tips and social media hacks, how many beauty beliefs are backed by real science,

and which are just myths we’ve picked up along the way? As a curious beauty lover

and health enthusiast, separating fact from fiction empowers us to choose

products and routines that genuinely work for our skin—not just the ones with the

trendiest claims. Let’s bust some of the most stubborn skincare and makeup myths

and see what science says.

Myth 1: “Natural Ingredients Are Always Better”

        It’s tempting to believe that “natural” or “organic” products are safer and more

effective. Labels like “paraben-free” or “all-natural” have exploded in popularity,

and many people associate them with purity and health.

The Science:

          Not all natural ingredients are gentle or safe—remember, poison ivy is a  

natural product too! According to dermatologists, the effectiveness and safety of an

ingredient depend on its molecular structure, concentration, and how it interacts

with our skin, not whether it’s derived from a plant or made in a lab. Synthetic

ingredients are often carefully tested for consistency and safety, while some natural

extracts can cause allergies or irritation in certain people.

What experts say:

“The skin doesn’t know if an ingredient is natural or synthetic—it just knows what

works at the cellular level,” says Dr. Shari Marchbein, board-certified dermatologist.

Actionable Tip

       While choosing skincare, look for proven active ingredients such as niacinamide,

retinol, or hyaluronic acid—regardless of whether they’re natural or lab-made.

Always patch-test new products, even if they’re labelled “organic “or “natural”

Myth 2: “Expensive Products Work Better”

         It’s easy to think that the more we spend, the better the results—after all, luxury

skincare and makeup often come in glossy packaging and promise premium

formulas.

The Science

         While expensive products may offer a luxurious feeling, studies reveal that

effectiveness is not necessarily tied to cost. The real magic lies in a product’s active

ingredients and how well they suit our unique skin needs. Many budget-friendly

brands use the same ingredients as expensive ones, and studies have found some

even outperforming their pricier counterparts in controlled tests.

What experts say:

        The American Academy of Dermatology (AAD) states: “There’s no evidence

that suggests that expensive products are necessarily better. Read ingredient lists

and choose those suited to your skin type.”

Actionable Tip

        Focus on products with evidence-based ingredients—like sunscreen, retinol, and

gentle cleansers—rather than brand prestige or price tag. Look for independent

reviews when in doubt.

Myth 3: “You Need to Change Your Skincare Products Frequently”

          This is a widespread belief that our skin becomes accustomed to a product, so

we should change products after some time; otherwise, it stops working effectively.

It’s a common belief in beauty circles, especially when someone hits a plateau and

stops seeing rapid improvements.

The Science

         There’s no physiological basis for our skin to develop a “tolerance” to most

routine products like moisturizers or cleansers. If a product is working, there’s no need

to swap it out unless our skin’s needs change (seasonal shifts, age, or hormonal

changes). The only exception: Some active ingredients (like retinoids) may cause

diminishing returns over time, but this is rare in everyday skincare.

Actionable Tip

         We should stick to a routine that works for us! We should consider changing the

products if our skin reacts badly, if our concerns shift, or if we’re starting a new

treatment (such as for acne or pigmentation). CTH

Myth 4: “Drinking Water Alone Clears Your Skin”

           Since childhood, we have been told to “drink more water for better skin.”

Hydration is vital for overall health, but can water alone give you that desired glow?

The Science

           Hydration supports our skin’s general health, but it won't magically erase

acne, dark spots, pimples or oiliness. Scientific research shows that diet, genetics,

hormones, and skincare habits play more direct roles in how your skin looks. Over-

hydrating won’t flush out toxins to clear breakouts—your kidneys and liver have that

job!

Actionable Tip

Drink enough water for your body’s needs but focus on a targeted skincare routine

and healthy diet for radiant skin. If you have persistent skin issues, consult a

dermatologist.

Myth 5: Sunscreen is only needed on sunny days.

           It is a normal belief that Sunscreen Factor (SPF) is needed in hot sunny days to

 protect skin from sunburn. In cloudy winter days or when we are indoors, sunscreen is

 not required.

The Science:

            Up to 80 percent of Ultraviolet (UV) rays can penetrate clouds and even

closed windows. Daily use of sunscreen helps us to protect our skin from sun damage

, premature aging and even skin cancer.

Actionable Tip:

             For choosing the right sunscreen for skin protection, we should consider our

skin type, sun exposure, and desired level of protection. We should choose a cream

for broad-spectrum protection. It will ensure sunscreen protection   against both UVA

and UVB rays. UVA rays contribute to premature aging, while UVB rays cause

sunburn. Broad-spectrum protection helps prevent both immediate and long-term

sun damage. We can consider buying a cream of SPF of 30 or higher, and water

resistant, if we are swimming or sweating.

Myth 6: “Oily Skin Doesn’t Need Moisturizer”

        If our face is shiny by noon, we might be tempted to skip moisturizer, fearing

it’ll make things worse.

The Science

      Oily skin still needs hydration. When we skip moisturizer, our skin may become

dehydrated, prompting it to produce even more oil to make up for the loss. The trick

is to choose a lightweight, oil-free, or gel-based moisturizer that won’t clog pores.

What experts say:

       “Every skin type needs hydration—even oily. The right moisturizer can actually

help balance oil production,” says Dr. Michelle Henry, dermatologist.

Actionable Tip

Look for moisturizers labelled “non-comedogenic,” which means they won’t block

pores, and opt for hydrating ingredients like glycerine or hyaluronic acid.

Practical Routines That Work

Daily Sunscreen: Dermatologists worldwide agree—SPF is the most important anti-

aging and skin-protecting step you can take.

Targeted Activities: Use gentle cleansers, antioxidants (like vitamin C), and

retinoids for proven results.

Patch Testing: Always try new products on a small area first, no matter how “safe”

the claims sound.

Reading Labels: Learn to spot effective ingredients (niacinamide, ceramides,

salicylic acid) rather than just buying due to influence of marketing.

Conclusion: Be a Beauty Skeptic

The world of beauty is colourful, creative, and at times, confusing. With every new

trend, it’s easy to get swept up by promises that sound too good to be true. But

armed with a little science and a healthy dose of skepticism, you can avoid costly

mistakes and give your skin the care it deserves.

Actionable Step:

        Next time if we see a viral beauty hack or hear a product claim, we should ask

ourselves: What does the science say? We should follow credible dermatologists,

check for clinical evidence, and remember—the best beauty routine is one

that’s personalized, consistent, and based on facts.

References:

American Academy of Dermatology Association (AAD)

British Journal of Dermatology

Journal of Cosmetic Dermatology

Mayo Clinic

Interviews with board-certified dermatologists